Pre-suasion is a new way of thinking about persuasion that can have a profound impact on your ability to influence others. With pre-suasion, you can channel people’s attention to the message you want them to receive, making it more likely that they will be persuaded by what you have to say.
The 10 ways pre-suasion can help you channel attention and change minds are:
1. Bypassing resistance
2. Focusing attention on what is important
3. Making it easy for people to say yes
4. Creating a sense of urgency
5. Building rapport
6. Developing trust
7. demonstrating expertise
8. Creating liking
9. generating reciprocity
10. providing social proof
1. Bypassing resistance
One of the biggest obstacles to persuasion is resistance. People often have a built-in resistance to being persuaded, especially if they think they are being sold something.
Pre-suasion can help you bypass this resistance by focusing attention on something other than the message you are trying to deliver. For example, if you are trying to sell a new car, you might focus attention on the features of the car that are most important to the customer, rather than on the price.
2. Focusing attention on what is important
When you are trying to persuade someone, it is important to focus their attention on the most important aspects of your message. If you are trying to sell a new car, for example, you will want to focus the customer’s attention on the features of the car that are most important to them, rather than on the price.
3. Making it easy for people to say yes
Persuasion is more likely to be successful if you make it easy for people to say yes. If you are selling a new car, for example, you might offer a test drive so that the customer can experience the car for themselves.
4. Creating a sense of urgency
Creating a sense of urgency can also be an effective pre-suasive tactic. If you are selling a new car, for example, you might offer a limited-time discount to encourage people to buy now.
5. Building rapport
Building rapport is another important pre-suasive tactic. Rapport is a feeling of trust and mutual understanding between two people. If you can build rapport with the person you are trying to persuade, they will be more likely to trust you and to be persuaded by what you have to say.
6. Developing trust
Trust is essential for persuasion. If the person you are trying to persuade does not trust you, they are unlikely to be persuaded by what you have to say.
7. Demonstrating expertise
Demonstrating expertise is another way to pre-suade. If you can show the person you are trying to persuade that you know what you’re talking about, they will be more likely to trust you and to be persuaded by your message.
8. Creating liking
Creating liking is another important pre-suasive tactic. Liking is the feeling of positive regard or admiration for someone. If you can make the person you are trying to persuade like you, they will be more likely to trust you and to be persuaded by your message.
9. Generating reciprocity
Generating reciprocity is another way to pre-suade. Reciprocity is the feeling of obligation that we have to repay someone who has done something for us. If you can do something for the person you are trying to persuade, they will feel obligated to reciprocate by listening to your message and perhaps even taking action.
10. Providing social proof
Providing social proof is another way to pre-suade. Social proof is the idea that we are more likely to do something if we see others doing it. If you can show the person you are trying to persuade that others are doing what you want them to do, they will be more likely to do it themselves.
Conclusion:
Pre-suasion is a powerful tool for persuasion. By using pre-suasive tactics, you can focus attention on the most important aspects of your message and make it more likely that the person you are trying to persuade will be influenced by what you have to say.