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    Exactly What to Say: The Magic Words for Influence and Impact by Phil M. Jones

    Are you looking for ways to make a bigger impact and influence people more effectively? If so, you need to know exactly what to say.

    In his book, Exactly What to Say: The Magic Words for Influence and Impact, Phil M. Jones shares his secrets for finding the right words to say in any situation.

    Here are 10 ways you can use Jones’s techniques to start having more influence and impact in your life today.

    1. Use the word “you” more often.

    2. Talk about the benefits, not the features.

    3. Make statements, not questions.

    4. Use the word “imagine.”

    5. Use the word “because.”

    6. Use the word “free.”

    7. Use the word “guaranteed.”

    8. Use the word “discover.”

    9. Use the word “results.”

    10. Use the word “now.”

    Now let’s take a closer look at each of these 10 ways to make more impact and influence with your words.

    1. Use the word “you” more often

    When you use the word “you,” you are instantly making the conversation about the other person. And people love to talk about themselves.

    For example, instead of saying “I have a new car,” you could say “You’re going to love my new car.”

    2. Talk about the benefits, not the features

    When you’re trying to influence someone, it’s important to focus on the benefits they will receive, not just the features of what you’re offering.

    For example, instead of saying “This car has a V8 engine,” you could say “This car will get you where you need to go faster.”

    3. Make statements, not questions

    Questions can be a great way to get someone’s attention. But once you have their attention, you want to make statements that will influence them.

    For example, instead of saying “Are you interested in a new car?” you could say “You’re going to love my new car.”

    4. Use the word “imagine”

    The word “imagine” is a powerful word because it helps people visualize what you’re saying.

    For example, instead of saying “My car is fast,” you could say “Imagine how fast my car is.”

    5. Use the word “because”

    The word “because” is a powerful word because it gives people a reason to do what you’re asking.

    For example, instead of saying “Can you buy my car?” you could say “Because my car is the best deal you’ll find.”

    6. Use the word “free”

    The word “free” is a powerful word because it’s a strong motivator. People love getting things for free.

    For example, instead of saying “I’m giving away my car,” you could say “I’m giving away my car for free.”

    7. Use the word “guaranteed”

    The word “guaranteed” is a powerful word because it gives people a sense of security. People feel more comfortable when they know they’re making a risk-free decision.

    For example, instead of saying “My car is a great deal,” you could say “My car is a guaranteed great deal.”

    8. Use the word “discover”

    The word “discover” is a powerful word because it suggests that there is something new and exciting to be found.

    For example, instead of saying “I found a great car,” you could say “You’re going to love the car I discovered.”

    9. Use the word “results”

    The word “results” is a powerful word because it suggests that you will get something out of what you’re doing.

    For example, instead of saying “My car is fast,” you could say “My car will get you results.”

    10. Use the word “now”

    The word “now” is a powerful word because it suggests that there is a sense of urgency.

    For example, instead of saying “You can buy my car later,” you could say “You need to buy my car now.”

    Conclusion:

    If you want to make more of an impact and influence people more effectively, start using these 10 techniques today. Use the word “you” more often, focus on the benefits, make statements, not questions, and use powerful words like “because,” “free,” “guaranteed,” “discover,” “results,” and “now.”

    When you use the right words, you’ll be amazed at how much more influence and impact you can have in your life.

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