Sales is an ancient art, one that’s been around since the days of the samurai. In fact, the Japanese word for “sales” (売り手, urite) is derived from the word for “samurai” (武士, bushi).
The samurai were the warrior class of feudal Japan, and their code of conduct, known as Bushido, was based on the principles of loyalty, courage, veracity, compassion, and honor.
Today, we can learn a lot from the samurai about how to be successful in sales. Here are 10 lessons that modern salespeople can take from the ancient art of samurai selling.
1. The customer is always right.
This is the first and most important lesson that salespeople can learn from the samurai. The customer is always right, no matter what.
2. Always be prepared.
The samurai were always prepared for battle, and salespeople should be prepared for their sales calls. This means knowing your product inside and out, being familiar with your competition, and having a solid understanding of your customer’s needs.
3. Be laser focused.
When the samurai went into battle, they were completely focused on the task at hand. They didn’t let anything distract them from their goal. Salespeople need to have the same focus when they’re on a sales call.
4. Be flexible.
The samurai were known for their flexibility. They were able to adapt to any situation and change their tactics on the fly. Salespeople need to be able to do the same.
5. Be persistent.
The samurai never gave up, no matter how difficult the situation. They were relentless in their pursuit of victory. Salespeople need to have the same tenacity.
6. Be passionate.
The samurai were passionate about their cause. They believed in what they were fighting for and were willing to die for it. Salespeople need to be passionate about their product and believe in its value.
7. Be humble.
The samurai were humble warriors. They didn’t seek glory or recognition. They did their job and let their actions speak for themselves. Salespeople should be the same.
8. Be honest.
The samurai were honest warriors. They didn’t misleading their opponents or use underhanded tactics. They fought with honor. Salespeople need to be honest with their customers and always tell the truth.
9. Be grateful.
The samurai were grateful for every victory, no matter how small. They knew that each victory brought them one step closer to their goal. Salespeople should be grateful for every sale, no matter how small.
10. Be respectful.
The samurai respected their opponents, even if they didn’t agree with them. They knew that their opponents were worthy adversaries. Salespeople should respect their customers, even if they don’t agree with them.